Set seasonal and day-of-week multipliers, then see how much more a dynamic rate earns you over a year compared with one flat nightly price.
Click a month to cycle: off-peak → shoulder → peak.
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A rate card is a plan. The STR Profit Dashboard tracks what you really earned each month, so you can tell whether the pricing is working.
Get the STR Profit Dashboard →Dynamic pricing means charging a different rate for each date based on how much demand that date actually has. This tool models it with four multipliers stacked on a base rate.
Your base is the lowest price you'd accept on a dead Tuesday in your slowest month — not your average, and not what you wish you could charge. Everything else multiplies up from here, so if the base is inflated every other number will be too.
If you don't know your floor, work it out from costs first with the free profit calculator. Your break-even nightly rate is total monthly costs divided by expected booked nights.
Friday and Saturday carry most leisure demand in most markets. A 25–40% weekend premium is common and rarely costs you occupancy. Sunday through Thursday usually sit at or slightly below base.
Seasonal swing is typically larger than day-of-week swing, and it's where most hosts leave money behind. Peak season in a strong market can support 1.8–2.5× base. Off-peak usually needs a small discount — 0.85–0.95× — because a slightly lower rate that fills the calendar beats a higher rate that doesn't.
A dozen event nights priced at 2.5–3× can contribute more than a whole slow month. The work is calendar research: find every concert, tournament, festival, conference and graduation in your market for the next twelve months, and price those dates now before anyone books them at your standard rate.
Set a minimum stay on multi-day events so you don't get a single-night booking that blocks a three-night one.
For a fuller explanation of the four-layer framework, read the dynamic pricing guide.